The goal of every dive center is to create an environment that fosters a love of diving and long term customers. How do we achieve this? Offer value and top notch customer service.
Here’s an example:
A customer comes in, buys some masks, fins and a snorkel. Well, it’s safe to assume they’re interested in snorkeling. So why not offer them the SDI eLearning Snorkeler course?
You just gave them greater value on their investment AND you can use the data collected for your next marketing campaign. Once they learn the ins and outs of snorkeling, they’ll come to you to make the leap to scuba diving.