SH Evans Manufacturer’s Representative

Scott Evans

Overstocked

Setting up for a strong first quarter: What actually sells

Setting up for a strong first quarter: What actually sells The first quarter is reset season — not just for divers, but for dive businesses. New certifications, fresh resolutions and classroom-heavy schedules make Q1 fundamentally different from peak summer selling. Shops that recognize this early avoid overbuying, protect margins and set themselves up for a […]

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International Training

The many faces of ITI

The many faces of ITI You may know International Training (ITI) chiefly as the parent company of SDI and TDI. But there is more to ITI than just these two organizations. And each of ITI’s subsidiaries represents money-making opportunities you may be missing. With 26 Regional Offices servicing more than 100 countries, ITI far exceeds

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